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Bharat Rasayan

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In spite of BRL`s aggressive drive to manufacture quality raw materials indigenously, about 30 per cent of its requirements are still met through imports. The company is now planning to reduce its import dependence. "The company has been investing Rs15-20 crore every year for this purpose. We are planning to invest around Rs40 crore in the current financial year to set up a new unit for technicals (raw materials). In the next two-three years, we may put in Rs200 crore in the area of intermediates for manufacturing new products," says Gupta. "From next year, we plan to add two-three products [raw materials, not finished formulations] every year, and our dependence on imported raw materials will gradually reduce through further backward integration." When it comes to developing new products, BRL follows a well-thought-out strategy. Globally, around 9-10 products go out of patent every year, but not all of them are suitable for the Indian climate. The company studies Indian conditions, local produce and threats to crops to identify the products it should introduce. But the biggest challenge is the widespread campaign against chemical pesticides and fertilisers. Gupta says pesticides are to agriculture what antibiotics are to medicine. "Just like antibiotics, you cannot do away with pesticides." And there lies BRL`s long-term potential

10.23 AM Apr 2nd
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