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Anand Kripalu, MD, Cadbury India Soon after its contentious $19-billion acquisition of British confectioner Cadbury in February 2010, US multinational giant Kraft set Cadbury`s Indian arm a challenge.Could the company raise its revenues from $400 million, in 2009, to $500 million within a year? Resources for advertising and distribution would not be a problem. Cadbury India pulled out all the sto
8.05 AM Feb 7th | Track
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