No doubt that the present pricing war is going to hurt Bharti, but not on a large scale as wide expectation. The bears have been sucessful in bringing it down to these levels. But given the strenght of the company and the strong image of the promoters, i feel it is a jewel which should be accumulated at every dip and one has no reason to panic as the long term story remains intact. 3G will be a pivot point for it and they are best suited to exploit all the possible synergies from it and moreover the inbuilt assets they have is tremendous. Some day if they demerge their various arms into seperate companies, they will add tremendous share holder value. Above all, they are cash rich company, and would easily acquire some companies abroad or even in india to make up the short fall in rpus in domestic operations. Same cannot be told about the other telecos operating in india who are debt laden and would require a herculian task to leverage their already stretched balance sheets. Hence happy investing in Bharti. My personal target would be anywhere in the region of 500 to 600 within a period of 3 years. cheers, anand