The new commers will have tough time with the per second billing as compared the old biggies like Bharti, Rcom and Idea, who already have established name and infrastructure created over the years and have already recovered the major part against their investment, where as the new commers will have to establish yet.
In the end the larger will survive this price war, nothing is going to happen to biggies, as they have already made lot of money and there may be some lose in profit to oldies as against net lose to the new commers....
Lets see how long these new commers survive this price was started by them....