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Naughty007 - Tea prices are up, but Tata Tea`s retailing of it`s main brands like Tata Tea Premium, Tata Gold and Tata Agni - are really weak. While in mUMBAI TYPE MEGA CITIES, IT HAS SOME FIX ON THE RETAIL THINGS, BECAUSE OF ORGANISED RETAILING, IN 2ND LEVEL TOWNS LIKE nAGPUR, iNDORE, Aurangabad, Bhopal, Vijaywada, Pune- Tata Tea`s leverage with retail trade is so very low that retail trade pushes local brands at the cost of Tata Premium and Tata Gold. thats what we retail investors need to worry..