Marico is best bet in FMCG sector apart from Dabur and Emami. Their profit is mind bogling. Marico is foraying into hair oil segment in Cool agent space and will stiff competion to Navratna from Emami. Currently Emami is market leader in this space with more than 90% share, marico with its new product is expected to break atleast 30% share which adds to its profit kitty