Bank Of Baroda had informed the Exchange regarding entering into life insurance business through a joint Venture Company partnering with Andhra Bank and Legal & General of U.K. where Bank of Baroda holds 44% stake. The Bank has now informed the Exchange that: " We advise as under (1) The name of the JV (Company) has been changed to IndiaFirst Life Insurance Co. Ltd. from Baroda L & G Life Insurance Co. Ltd. (2) The permission of IRDA for commencement of life insurance operation (R 3 approval) has since been received by the Company. Accordingly the Company will go for soft launch of its business shortly".