The industry has witnessed a transformation powered by technological advancements, new delivery platforms and increasing diversity in content. Digital technology is advancing at an ever-increasing pace. Changes in technology are affecting the media industry more than other sectors. Never before has the pace of advancing technology posed so many challenges - or opportunities.
We need technology savvy leadership to tap these opportunities. There is a greater need to cross train people. Media and content savvy executives need to understand how technology is going to change the way content is sampled. Similarly technology executives need to understand how media should be marketed using the tools that they have. Technology should ultimately help in reducing cost, improving the product or provide new business opportunity. We also need to be financially disciplined. Balancing creative content and technology investment with cost control is a tough act, yet media companies that do it successfully would create value in the long term.
Consumer expectations are also changing fast. Although consumers are likely to spend more on media and entertainment in the future, they are increasingly going to be attracted to products that give them more control, choice and pricing flexibility. Consumers are also becoming younger. Companies will need to constantly reinvent to make themselves relevant to the new consumer.
BUSINESS PLAN
The Brief Business Strategy of the Company has been set out in following stages.
- Setting up production Facilities (Already Complete)
- Setting up earth Station capable of up-linking 8 TV Channels (Already Complete)
- Up-linking News Channel and setting up News studios (Currently in Process)
FUTURE PROJECTS
- Up-Linking 7 Entertainment Channels.
- Setting up Production Facilities and Up-linking facilities at Dubai, UK, Canada and USA.
- Setting up Film Studio and acting school.
- Setting up academy for animation.
STATUS OF PROJECT:
- It has besides acquiring land admeasuring 9 kanals, had completed the civil construction thereon.
- It has completed the sound proofing and interiors.
- It has set up the earth station at Rajpura.
- It has set up studios and News Rooms at Rajpura.
- It has obtained the Licence from Ministry of Information and Broadcasting for setting up earth station and up-linking the News Channel.
- It has obtained the WPC clearances from Ministry of Communication and Information Technology.
- It has created a buffer stock of around 150 stories to be telecasted.
STEPS TO BE TAKEN FOR PRESENT PROJECT
- Setting up of Play out Station for up-linking TV channel
- Setting up of remote studios.
- Setting up of Mobile Studios/vans
- Tie up with cable operators and DTH service providers.
- Marketing Tie ups.
The Company has already completed the ground work for the above steps and is in a process to formulize the same.
if all these things are true ,we the share holders of kohinoor will all be damn rich,guestji aap jo bhi ho ye agar adha sach nikla tho bhi aap ke muh mein ghee shakkar.happy investing
| NIFTY 
