One of the key criticisms of Jet`s strategy is that it failed to see new domestic markets beyond those operated by Indian Airlines. Captain Gopinath, the founder of Air Deccan (acquired by Kingfisher it 2007-end) said his airline connected 63 cities compared with just 42-43 by IA and Jet. "When we launched operations, 0.5 per cent of the population travelled by air. We quadrupled this to 2 per cent," he said. With Deccan and other low-cost carriers, the market grew exponentially - it was not just about low fares, but also penetrating new markets.
| NIFTY 
