Deccan Chronicle Holdings Ltd. has informed the Exchange that: "Deccan Chronicle Holdings Limited has effected an increase of 20% to its Advertisement Tariff across all its editions of Deccan Chronicle. The increased tariff is effective from October 1, 2009. The above increase comes on the back of its success at Bengaluru having an Audit Bureau of Circulation (ABC) certified daily circulation of 2,44,902 copies (audit period Jan-June 2009) together with ABC certified total daily circulation of 13,49,959 copies in South India (audit period Jan-June 2009)".